To bring in new customers and make more sales, you need to understand article marketing. You don’t need a marketing degree to do this. You just need to know the article marketing ropes.
To keep your article marketing efforts fresh, vary the formats of your articles frequently. Do not get complacent and stuff new content into the same formula over and over. Use tip lists, how-to’s, anecdotes and other archetypes to add variety to your articles. Not only will varied article formats retain your readers’ interest, but also you will find them more interesting to produce this way.
Don’t put too much faith into advice you receive from “experts” of article marketing. So-called article marketing experts generate their income by teaching others about the article marketing field – not by successfully executing their own lucrative article marketing campaigns; this is just something that you may want to keep in mind. This does not mean their opinions are not valid. Just take their advice with caution.
Try targeting on one keyword in each article. Make sure to place your keyword throughout the webpage, including the URL, title, and heading, and sub-heading. Try incorporating this keyword into the body paragraphs in your article. The easier your article is to find, the more your traffic and sales increase.
To be a successful article marketer, you have to be willing to do more than the other marketer. You might not even know another article marketer, but you have to assume that there’s someone out there working as you’re reading this. This means you have a lot of catching up to do, so get busy with your campaign.
Make your article titles hit upon readers’ curiosity. Even if the information has been written 100 times before in other articles, a curiosity-stoking article will engage people and get them to read. If your goal is to get people to stop what they’re doing and read your article, curiosity is the best way to make it happen.
Are you short on inspiration for your articles? Check current events to see if any match your topic. You can have an email alert set up at most sites which will notify you of new stories related to your niche. When you concentrate on writing about fresh topics, you’ll find that they are more timely and relevant for your readers.
When marketing articles, take the content into consideration. Content that is horrible, has badly worded passages, and a poor command of the English language will only end up ruining your reputation. Be consistent with checking the quality of articles, and write with content in mind. Worry about search engine optimization later.
When you write a product review article, decide on the product’s very best feature and open your article with it. Include it in the article title if you can. The earlier you can hook your reader, the better. The reader will be more interested and curious and more receptive to learning about the product that you are reviewing.
Armed with these tips, you can start now to apply them to your own marketing efforts. Find out what works for your business through experimentation using these tips to reach a wider audience.